In a manager role, I see that a huge part of the job is problem solving and decision making. When you run into a tricky situation, where you aren’t clear how to weigh various criteria on a numeric scale, or when these criteria aren’t linear, the usual tools like weighted matrix don’t work for you.

In such situations, you can be successful with PAPRIKA.

It has a couple of advantages:

How to use it:

You need a couple of things:

  1. Criteria – attributes that are important and that might affect your decisions (price, quality, time to get delivered)
  2. Alternatives – potential solutions with given criteria values (Product A, Person B, Service C, Situation D, etc.). For each alternative, you provide a set of criteria
  3. Trade offs – here, you compare pairs of criteria and decide which option is better or whether they are the same, impossible or to skip a given decision.

Let’s say we want to decide what’s the best way to run ads for a new product.

Criteria are:

  • Targeting accuracy (percentage of the ad audience relevant to the product).
  • Price per relevant person (0-10 USD).
  • Differentiation from competing products (the same, slightly different, differentiated).
  • Experience with given marketing channel/activity (no experience, some experience, the most experience).

You consider 4 alternatives:

We will put in tradeoffs which will help to decide what does matter and what doesn’t.

Now, from the decision making software, it says, that we should prioritise conferences and meetings in person, then online conferences, etc.

Now, we have made a decision using the PAPRIKA method and 1000minds tool.

Probably the best and only tool for PAPRIKA is 1000minds.

https://www.1000minds.com/

More info here:

https://www.1000minds.com/about/paprika

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