In a manager role, I see that a huge part of the job is problem solving and decision making. When you run into a tricky situation, where you aren’t clear how to weigh various criteria on a numeric scale, or when these criteria aren’t linear, the usual tools like weighted matrix don’t work for you.
In such situations, you can be successful with PAPRIKA.
- PAPRIKA stands for Potentially all pairwise rankings of all possible alternatives
- PAPRIKA is an algorithm that was used in patient treatment, marketing & other (incl. clinical) research prioritisation, monetary policies and plenty of other fields.
It has a couple of advantages:
- Online,
- Easy to use,
- Supports multiple people making a decision,
- With a couple of data items, you can make decisions with a much better understanding of what people’s values are.
![Photo of team](https://flexiana.com/app/uploads/2020/05/shutterstock_314338541-1.jpg)
How to use it
You need a couple of things:
- Criteria – attributes that are important and that might affect your decisions (price, quality, time to get delivered)
- Alternatives – potential solutions with given criteria values (Product A, Person B, Service C, Situation D, etc.). For each alternative, you provide a set of criteria
- Trade offs – here, you compare pairs of criteria and decide which option is better or whether they are the same, impossible or to skip a given decision.
Let’s say we want to decide what’s the best way to run ads for a new product.
Criteria are
- Targeting accuracy (percentage of the ad audience relevant to the product).
- Price per relevant person (0-10 USD).
- Differentiation from competing products (the same, slightly different, differentiated).
- Experience with given marketing channel/activity (no experience, some experience, the most experience).
You consider 4 alternatives
- PPC – targeting 50 %, price per relevant person $10, differentiation the same, experience no experience
- Direct mailing – targeting 60 %, price per relevant person $5, differentiation differentiated, experience no experience
- Conference & events in person – targeting: 45 %, price per relevant person $10, differentiation slightly different, the most experience
- Online conferences – targeting 60 %, price per relevant person $5, differentiation slightly different, some experience
![Question no 1 summary](https://flexiana.com/app/uploads/2020/05/Screenshot_2020-05-27_at_21.21.40-1024x583.png)
We will put in tradeoffs which will help to decide what does matter and what doesn’t.
![Question results](https://flexiana.com/app/uploads/2020/05/Screenshot_2020-05-27_at_21.28.33-1024x287.png)
![Ranked alternatives](https://flexiana.com/app/uploads/2020/05/Screenshot_2020-05-27_at_21.29.50-1024x258.png)
Now, from the decision making software, it says, that we should prioritise conferences and meetings in person, then online conferences, etc.
Now, we have made a decision using the PAPRIKA method and 1000minds tool.
Probably the best and only tool for PAPRIKA is 1000minds.
More info here: