Elaheh Nazari

Posted on 2nd August 2023

The Creation of Frankie: A Service Design Tale

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In the bustling world of HR recruitment, our savvy developers saw an opportunity. We envisioned Frankie, a tool aimed at simplifying and streamlining the daily grind of recruiters and headhunters. It was clear from the start that we would need to weave in service design – a user-focused approach – to bring this vision to life.

Phase 1: Getting the Ball Rolling

The developers kicked off the process with a clear game plan: make a tool that recruiters would love. To make this happen, we knew we had to bring in the people who’d actually be using Frankie – the users. So we started running user testing sessions, using real-life scenarios and inviting feedback from the folks who knew the industry best.

Phase 2: Team Huddles

After each testing session, the whole team – developers and UI designers – came together to chew over the feedback. They took on board what worked and what didn’t, tweaking Frankie to make it more intuitive and efficient.

Phase 3: The Feedback Loop

This was a rinse-and-repeat process. After every round of changes, we brought in another group of users to test the updated version. It was a neat way of making sure we stayed on the right track and kept improving Frankie based on real user experiences.

The Finish Line:

Fast-forward to the end of this process, and it was clear that the service design approach was a winner. Frankie is now a smart, user-friendly HR recruitment tool that ticked all the right boxes for its audience. The cherry on top? Users gave it a thumbs-up, praising it for making their work easier and more efficient.

The Takeaway:

Frankie’s journey from concept to reality is a cool example of how service design can transform software development. It shows the importance of keeping users at the heart of the process, tweaking and refining based on their feedback, and working as a team to bring an idea to life.

Here’s what we learned:

1. Service design can make a tool not just useful, but actually enjoyable to use.

2. Iterative refinement is key. It’s about making changes, testing, getting feedback, and refining again until you’ve got it right.

3. Collaboration is essential. It’s all hands on deck, with developers, designers, and users all playing a part in shaping the final product.

In the end, Frankie’s success serves as a reminder to us all: when you create software that users love, you’re definitely onto a winner.