Khatia Tchitchinadze

Posted on 3rd July 2024

The Value of Post-Launch Support

news-paper Product Management | Software Development |

Launching a new software can feel like crossing the finish line. But think again, it’s not the end of the race. It’s actually just the start of a new one. You need to continue taking care of your software to make sure it works well, keeps up with changes, and stays secure. Whether you’re just starting up, operating a small to medium business, or running a big corporation, the success of your software heavily depends on the care given after it’s launched.

So, why is post-launch support a big deal?

Keep Things Running Without Any Bumps

After your software is out in the open, users might discover issues or bugs that were missed earlier. Good post-launch support is all about catching these issues fast and fixing them. Say your online store crashes on a mega-sale day like Black Friday. Quick support means quick repairs, saving you from losing serious money.

Answering User Suggestions

Once users start interacting with your software, they’ll give valuable feedback. That’s why after launching, it’s important to listen carefully to what they’re saying so you can tweak and improve your software. If users are confused by a certain feature, your support team can jump in and make it easier to use.

Stay Safe with Updates

The online world can be a risky place. After launch, it’s important  to keep updating your software to protect it from the ever-evolving cybersecurity threats, especially if your software handles sensitive user data. Regular updates are critical to maintain user trust and stay compliant with regulations.

What does post-launch support involve?

Watch and Repair

The best way to avoid big problems is by watching closely and fixing small problems before they can become big headaches. Regular checking and fixing help make the software better, solve bugs, and make sure it keeps working without any hitches.

Helping the Users

Make users feel valued by providing timely assistance through support desks, FAQs, and live chats. This ensures users have a great experience and can get help when they need it.

Keep Getting Better

As users’ needs change, so should your software. Keep improving and growing your software by adding new features and making existing elements even better.

How does this help businesses of different sizes?


For startups, post-launch help can determine if they succeed or fail. It lets startups adapt quickly to user feedback and stay in the game.

Small and Midsize Businesses

For small and midsize businesses, post-launch support helps to keep their software running smoothly, helping them grow and keep their customers happy.

Large Enterprises

For larger companies, ongoing help makes sure their complex software systems run without any interruptions. Having that help is really important to make sure day-to-day operations carry on without any problems.

So, all in all, taking care of your software after launch is super important for its success. It ensures things work well, tackles user feedback, and ensures high security standards. No matter if you’re a small or big business, investing time and effort on post-launch support is crucial for happy users and smooth sailing.

Looking for the right software agency that also provides post-launch support? Get in touch with us today!